Content idea generator: angles to start from when the page is blank.

Enter a topic or niche. The tool returns a list of content ideas and angles for it. They are starting points: check each one against real search demand or a real customer question before you write it.

By · Updated September 25, 2026

Content idea generator

Runs on our server. Your text is sent to Anthropic's Claude to write the result. We count runs and never save what you enter; an identical request may be answered from memory for up to five minutes.

What you can do with it

  • Break a blank-page block with a list of angles on a familiar topic
  • Find formats you have not tried yet: comparisons, how-tos, checklists, explainers
  • Brainstorm before a planning meeting, then validate the shortlist with search data
  • Get a first set of ideas for a niche you know less well, such as a new client's

How it works, step by step

  1. 1

    Start from what people already ask you

    Before generating anything, list the questions customers ask in sales calls, support tickets and emails. These are ideas with a proven audience, and they are usually better than anything a brainstorm produces.

  2. 2

    Generate angles to widen the list

    Use the tool to get angles on your topic that you had not considered. Treat the output as a longlist of possibilities, not a list of things to write.

  3. 3

    Check each idea for demand

    For every idea you like, look for evidence that someone wants it: search volume, a People also ask question on Google, a recurring customer question. An idea with none of those is a guess.

  4. 4

    Check what already ranks

    Search the idea yourself. If the results are strong and match the angle, decide what you can add that they lack. If the results are a different kind of page, your angle may not match what searchers want.

  5. 5

    Keep the few that pass

    Cut the list down to ideas with demand and something you can say better or from experience. Then outline those.

An idea is not demand

It is easy to produce content ideas. It is harder to produce ideas someone is looking for. This tool is good at the first: give it a topic and it will suggest angles, formats and questions around it. It cannot tell you whether anyone searches for them, whether your customers care, or whether the results for that query already cover it well.

An idea without search demand or a real audience question behind it is a guess. Some guesses work. Most content that goes nowhere started as one.

Where good ideas come from

The best source of ideas is the people you already serve. They ask the same questions repeatedly, and each repeated question is a page waiting to be written.

  • Sales calls. Objections, comparisons and “how does this work with…” questions become comparison pages and explainers.
  • Support tickets. Recurring problems become how-to guides that also cut your support load.
  • Onboarding emails and demos. Whatever you explain every time belongs on a page.
  • Google’s People also ask box. Search your topic and read the questions Google shows. They reflect what searchers ask, and each one opens more when you click it.
  • Communities. Forums and social threads in your niche show the exact wording people use when they are stuck.

Write these down as questions, in the customer’s words. That wording often becomes the title.

Using generated ideas well

Use the generator to widen your list, not to fill your calendar. It is useful when you are stuck, when you are entering a niche you know less well, or when you want angles on a familiar topic.

Then validate. Run the promising ideas through keyword research to see volume and difficulty, or use blog post ideas, which starts from the questions and searches people actually run. Keep the ones with a reader and something you can add from your own experience. Drop the rest without regret.

What the tool cannot do

It does not look at your site, your existing articles or your rankings, so it may suggest something you have already published. It does not know which ideas are within reach for a site of your authority. And it cannot supply the part that makes a page worth reading, which is what you know from doing the work.

AltoRank starts the other way around. It plans content from a site’s own data, including what the site already ranks for and what is within reach, and a person approves each piece before it publishes. The free growth plan shows that starting point for any domain.

Frequently asked questions

Are these ideas based on search data?

No. They come from a language model reasoning about your topic, not from search volumes or keyword databases. An idea can sound plausible and have no audience. To validate, use the keyword research tool or the blog post ideas tool, which both use real search data.

How do I know if an idea is worth writing?

Look for evidence of a reader. That is either measurable search demand for the question, a People also ask box on Google, or the same question coming up from real customers. Then check you can add something the current results do not have, such as first-hand experience or specific data.

Will the ideas be unique to me?

Not necessarily. Another person entering a similar topic may get similar ideas, because they come from the same general knowledge. What makes an article yours is what you put in it: your examples, your data, your opinion.

What makes a good topic to enter?

Something specific. A topic like bookkeeping for restaurants gets more useful angles than bookkeeping, because the model has a clearer reader in mind.

What happens to the topic I enter?

It goes to our server and on to Anthropic's Claude, a fast model, which generates the ideas. We count how many times the tool runs and never save what you enter; an identical request may be answered from memory for up to five minutes. There is a daily usage limit so the tool can stay free without a signup.

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Set up your site and read your first drafts before you enter a card.